
One of the most stressful times in a young man's life is buying an engagement ring. Weeks or months of planning, secrecy, and research go into this big purchase and it can be frustrating to figure out what to do. I know how it is. I was once a young man buying an engagement ring and even though I work in the jewelry industry, I was still stressed out about the process.
For those of you who don't know, almost my entire professional life has been spent doing social media, online marketing, and traditional marketing for various parts of the jewelry industry. I went in completely green not knowing a thing about jewelry. Over the years I gathered a lot more knowledge than most men my age so I decided to write it out in hopes that someone running in to this would be helped by it.
Where To Start
If you're at the point where you're going to propose, hopefully you know enough about your woman to know what kind of style she has. She's also probably dropped some hints about what kind of ring she'd like in the future so if you've been paying attention you'll already have some ideas. If you don't know, its OK! A great way to get some info is to ask her friends. Girls love to talk about each other so if you give her friends an excuse to go be sneaky and feel like they're involved, they'll get you all the info you need and then some. Her friends can turn out to be your biggest allies in getting you info about her style preference, ring size, and anything else.
Diamonds
Its pretty easy to get overwhelmed when it comes to selecting a diamond that will be the centerpiece of the engagement ring. There are so many numbers associated with the color, cut, clarity and carat of the diamond. I won't get into the specifics here as a competent sales associate will be able to run you through how each number works. My biggest piece of advice about the diamond is to realize that all of these numbers come from when the diamond was looked at under 10x of magnification. Its important to realize that the difference between a .99ct diamond and a 1.00ct diamond can't even be seen by the naked eye. Remember, neither you or your lady will ever be walking around with a magnifying glass to look at the diamond. Its easy to get caught up in the numbers. Just remember your budget and how the diamond looks are all that really matter.
Setting Style
There are millions of setting styles out there to choose from. This is another area that sounds like it should be stressful. In truth, your gut response is usually the right one. In all of the times I've helped people select jewelry, its usually the first design that catches someones eye that ends up being the winner. When you go in to pick a setting, don't fret too much. Have an open mind and just look for what looks nice.
Metal Type
Another source of frustration can be figuring out which metal to pick for the setting. There are many options out there and each carry their own price. While almost all of the metals look exactly like each other, they all behave differently. Here's a rundown of the basics.
- White Gold - A mix of gold and another metal to make it white. Gold is naturally yellow so some amount of an alloy mix is necessary to achieve the white color. White Gold is almost always plated with Rhodium (another metal) to achieve a white color/look. Occasionally white gold needs to be re-plated as it tends to want to return to its natural yellow color. This can easily be done by most jewelers in a matter of a few minutes. In general gold is a great option and will last a lifetime with proper care.
- Yellow Gold - Gold's natural color. Like white gold it is often alloyed with other metals to strengthen the setting. Completely pure precious metals are often quite soft so some amount of other metals needs to be added to make them stand up to everyday wear. By the way, 14k gold is about 58.4% gold with the rest being "other." 18k gold (more expensive) is around 75% gold with the rest being "other."
- Platinum - A naturally white metal that's more dense than gold and thus heftier. Its also a bit more expensive per ounce than gold however you get more platinum metal per ring than you do with gold. Platinum rings are either 90 or 95% platinum with the rest being an alloy of other metals related to platinum. Its a hypoallergenic metal as well so its great for people who have allergies to gold alloys. As a naturally white metal it will maintain its color for life and need little (if any) maintenance. And finally, its a very strong metal that can take abuse. Its unique in that the more abuse it takes, the stronger it gets. Some of the most famous jewelry in the world is made out of platinum. (In the spirit of full disclosure it should be noted that my wedding band and Sarah's wedding set are all platinum. Its what I chose for our jewelry).
You're not alone in your efforts to buy this important piece of jewelry. Millions of men do it every year and almost all are a little overwhelmed by it. If you keep some of the tips I've written above in mind, you should have an easier time making decisions and ruling out any options that don't make sense for you. Remember, your budget and what looks good to you are the most important things to consider in this process. Everything else is a distant second place. Ultimately, the ring you select will take on an entirely different meaning and form once its on her finger. After she says 'yes' to your proposal, it doesn't matter what the ring is made out of or what the stats are in the diamond. What matters most is that it represents the commitment you've now made to each other. You could have the ugliest ring in the world but the smile and 'yes' from her will make it the most beautiful representation of your relationship.
Now go clear your browsing history so she doesn't catch wind of you researching engagement rings.